MEDIA
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HOW SCENTBIRD USES AI TOCREATE DATA - DRIVEN GENDERLESS FRAGRANCES
The direct-to-consumer company launched Confessions of a Rebel, “a bold, gender-fluid fragrance brand,” this summer. According to Scentbird, they leveraged the “millions of data points across the U.S. to concept and create new scents” from the site’s 300,000 subscribers.
04 / 09 / 2019
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POPULAR SCENTS DON‘T ALWAYS MAKE BEST PERFUMES
Perfumes are described in terms of ‘notes’, which can be single odour ingredients, such as vanilla, musk or jasmine, as well as more generic smells like ‘floral notes’.
04 / 09 / 2019
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FRAGRANCE AND PERFUME MARKET TRENDS AND GROWTH FACTORS ANALYSIS 2017 – 2025
Fragrance and perfumes have seamlessly improved the grooming habits of individuals and have become important products of day-to-day life. Perfumes are a combination of essential oils and aroma compounds and are used to improve body odor. These products are also used to express...
18 / 08 / 2019
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PERFUME YOUR HAIR FOR A LONGER LASTING SCENT
How do you apply your perfume? Do you spritz directly on your wrists and neck, or do you create a cloud of scent in the air and walk into it?
18 / 08 / 2019
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FLORENCE COMES TO ITS SENSES WITH A NEW PERFUME MUSEUM
Lorenzo Villoresi, the famed Florentine perfume maestro, has opened a ‘museum of scent’ within his 15th century palazzo which also houses his atelierand an education centre complete with a secret garden. Over three floors, and across 1000 square metres, Museo Villoresiis divid...
18 / 08 / 2019
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EXPERTS REVEAL THE NEXT BIG PERFUME TRENDS
In celebration of Fragrance Day (March 21st), we asked eight of the biggest perfumers in the world it means to smell chic. Ahead, the eight perfume trends you'll be smelling everywhere.
17 / 08 / 2019
